After Care

Original Goodyear welting is the oldest, most labour intensive, and most durable of the methods of shoe construction.

For more than 300 years, the Original Goodyear Welting process has been associated with excellence and superior workmanship. More than 60 craftsmen are involved in the process of manufacturing one of our Goodyear shoes, and they use between 25 and 50 different elements and pieces. All this involves a process with more than 120 handcrafted phases, from beginning to end.

In 1872 Charles Goodyear invented a machine capable of stitching the welt to the insole, thus revolutionizing the quality of footwear worldwide. Due to its longstanding heritage, little needed maintenance, waterproof durability and clean aesthetic, Goodyear method is highly valued in the high-end shoe market.

The welt refers to a strip of leather that is sewn around the perimeter of the upper of the shoe, onto the insole. The outer sole is then sewn to the welt, as opposed to being attached directly to the upper like the Blake stitch method.

The cavity created by the welt between the insole and the outer sole is filled with cork, another natural product which provides insulation, protection, and comfort: as you wear the shoe, the cork filler takes an impression of your foot, like memory foam. This provides unparalleled comfort and support when compared to cheaper forms of manufacturing.

Due to this method that DE MOLAI use, there are certain do’s and don’ts that must be adhered to in order to keep your DE MOLAI shoes in near new condition for many years to come.

Leather is a natural product and therefore so are your DE MOLAI shoes. This means that to keep the leather supple and un-cracked, use of a leather shoe care cream is advisable as it adds moisture to the shoe. It is also advised that a wax polish is used on full leather DE MOLAI shoes, this will provide the uppers with some protection from stains and also bring a shine to the shoes to make sure your DE MOLAI shoes are always turning heads.

Fine leather shoes can require a full day to dry out from natural perspiration therefore it is advisable to try and alternate your shoes to give them at least twenty-four hours between wears. In order to speed this process up, ensure a pleasant aroma and prevent the upper from cracking or ‘dropping’, we recommend the use of the DE MOLAI Cedar Wood shoe tree at all times the shoe is not being used. DE MOLAI provide bespoke cedar wood shoe trees with every shoe order to ensure that you can look after your shoes in the best way possible.